High-quality branding is a key element to any successful business. Let me tell you how perfect branding works.
Imagine thinking about fast food, what is the first brand that comes to mind? Of course Burger King or McDonalds etc. Or, if you want to buy a good pair of trainers, your first thought will be Nike, Adidas or Puma etc. This is called brand strength.
Above examples of brands are so powerful that by just thinking of product will put the name of the following brands in your head.
Stop doing something that is common and almost everyone is doing. Why?
Because, if that was going to work, then it should have worked already and you wouldn’t be reading this right now.
You have to understand, it’s not always about saving money and settle for anything. There will always be someone who can do it in cheaper for you. But for such a small saving, you might lose a big fortune in the future. Long-term is something your business should be focusing on.
As a project manager from an experienced branding company, I will explain when to rebrand your business. Because, like everyone, you want your business to flourish rather than flounder:
First thing first;
Is your brand reflecting your current business? – Just like I mentioned above, the brand should be able to provide a full story and ideology of your business to new and regular customers. If your brand is unable to provide the connectivity between your branding and identity, then it’s time to rebrand. Old business who have adapted over the years may have outgrown or switched direction from the original brand and an update will help them reflect that to the future customers.
Is your logo too old? – Evolution of any business lies in the logo of the business. That is the first impression of your business that impacts almost every single customer. Even your highly developed brands may need a logo touch up or small upgrades to move with the current trends of the market. It highly depends on your audience as well. You need experts to handle that part for you. They are good at telling what kind of logo will suit your business. An outdated or worn-out logo might make your business ineffective to your audience.
Right Target audience – If your business is unable to attract the right customers or you are shifting to a higher scale of customers or a completely changed demographics, rebranding will help you in effective new audience effectively. Such steps may cause some expense and your mind may have to drive out crazy ideas, but in the end, it really matters to your business.
Being too generic – Your brand in the start may seem unique and special but, later you realize that either your branding is too generic or too common and close to other bigger brands. I don’t have to mention it that you need rebranding. Because it is important to stand out from the crowd.