Create the SEO roadmap, identifying growth opportunities and working with product development and other teams to drive execution.
Lead research and development of keyword targeting strategies in each content category.
Manage tagging (GA, GTM or other analytics platform) including overall strategy, implementation, xml sitemap optimization, and troubleshooting to ensure proper site indexing.
Optimize existing content and identify new opportunities. Work closely with the content team to advice in the development of content for the execution of hyper growth strategy.
Conduct technical audits of the site. Ensure site structure and pages are optimized to attract and engage those visitors that match the profile of the target audience.
Design and implement a link building strategy with our Brand Marketing and PR teams, building link equity across an expanding portfolio of domestic and international keywords.
Monitor and maintain site health by tracking inbound links, 404 errors, broken external and internal links, and Googlebot crawl frequency.
Set, and work to, key performance indicators for SEO that everyone understands and which complement overall business strategy.
Draw actionable insights from data to iterate and improve performance of SEO strategies and campaigns.
Google Analytics, Google Webmaster, Google Keyword Planner
Social Media Marketing and Management
Working with foreign clients
Working on multiple websites of different nature.
Good English Writing Skills
Provide timely insight into performance and work quickly to optimize that.
Ensure all new product developments are optimized for search.
Track keyword rankings to communicate wins and react proactively to rankings that drop.